An Empirical Study on Market Knowledge Competence, Marketing Capabilities, and Organizational Performance

Based on the review of the relevant researches in the field of market knowledge, this paper analyzed theories of market knowledge competence and summarized the structure of the market knowledge competence firstly. It puts forward that market knowledge competence is made up of three aspects: customer knowledge management capability, competitor knowledge management capability, and interior knowledge integration capability. Secondly, this study analyzed the relationship between market knowledge competence and organizational performance, and developed a theoretical model. Furthermore, this paper made an empirical investigation to test the model. The result shows, customer knowledge management capability and competitor knowledge management capability are positively related to interior knowledge integration capability, and the market knowledge competence has a positive effect on marketing capabilities. As a result, marketing capabilities plays a moderate role in the relationship between market knowledge competence and organizational performance.