The empirical study of market share and marketing strategy based on Markov chain model

被引：0

作者：

Zhang, Tian-Yi ^{[1
]}

Shen, Yi-Lan ^{[1
]}

Feng, Wen-Long ^{[2
]}

Wang, Zhi-Gang ^{[2
]}

机构：

[1] Hainan Univ, Sch Informat Sci & Technol, Grade Math & Appl Math 14, Haikou 570228, Peoples R China

[2] Hainan Univ, Sch Informat Sci & Technol, Haikou 570228, Peoples R China

来源：

PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON COMMUNICATION AND ELECTRONIC INFORMATION ENGINEERING (CEIE 2016) | 2016年 / 116卷

关键词：

Markov Chain Model; Transition Probability Matrix; Market Share; Marketing Strategy; The Expected Profit; SYSTEMS;

D O I：

暂无

中图分类号：

TM [电工技术]; TN [电子技术、通信技术];

学科分类号：

0808 ; 0809 ;

摘要：

The emphasis on this paper is mainly on the empirical study of market share and marketing strategy based on Markov chain model. Firstly, we review basic theory of Markov chain model. Secondly, two examples are cited to analyze the market share and marketing strategy, and MATLAB 7.0 is used to calculate the numerical solution. By scientific and reasonable information of the market share and marketing strategy, we try to help enterprises achieve the objective of the maximum expected profit.

引用

页码：500 / 505

页数：6

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