Advanced Market Share Modelling Based on Markov Chains

被引：0
|
作者：
Sokele, M. [1 ]
Moutinho, L. [2 ]
Hudek, V. [1 ]
机构：
[1] Croatian Telecom lnc, Zagreb, Croatia
[2] Univ Glasgow, Glasgow, Lanark, Scotland
来源：
CONTEL 2009: PROCEEDINGS OF THE 10TH INTERNATIONAL CONFERENCE ON TELECOMMUNICATIONS | 2009年
关键词：
Market share modelling; Markov chain based on diffusion growth; Broadband technology diffusion;
D O I：
暂无
中图分类号：
TN [电子技术、通信技术];
学科分类号：
0809 ;
摘要：
Appropriate modelling of market shares enables optimal planning of resources and investments for product providers, manufactures/ vendors and policy measures for regulatory bodies. As a method for analysing the pattern of customer decision-making in moving from one product provider to another and consequently for market share modelling, the Markov chains can be used. Paper presents methods for Markov chain transition probabilities determination and its usage for market share forecasting, indicating what would happen if market forces remain the same, and shows its descriptive features related to Gross Add, Net Add and Churn. In addition, the new concept of the Markov chains based on diffusion growth model principles is introduced and illustrated on the case of broadband access technology diffusion.
引用
收藏
页码：339 / +
页数：2
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