Materialism and social comparison among adolescents

被引：121
|
作者：
Chan, Kara [1 ]
Prendergast, Gerard
机构：
[1] Hong Kong Baptist Univ, Dept Commun Studies, Kowloon, Hong Kong, Peoples R China
[2] Hong Kong Baptist Univ, Dept Mkt, Kowloon, Hong Kong, Peoples R China
来源：
SOCIAL BEHAVIOR AND PERSONALITY | 2007年 / 35卷 / 02期
关键词：
consumer socialization; group and interpersonal processes; cognitive development; materialism; social comparison; adolescents;
D O I：
10.2224/sbp.2007.35.2.213
中图分类号：
B84 [心理学];
学科分类号：
04 ; 0402 ;
摘要：
Materialism and social comparison are important issues, especially in a Chinese context, and especially amongst adolescents. In this paper a theoretical model of the endorsement of materialistic values and social comparison by adolescents was proposed and tested. A survey of secondary school students in Hong Kong revealed normative peer influence and peer communication were positive predictors of social comparison with friends. In addition, motivation for advertisement viewing was a positive predictor of social comparison with media figures. Social comparison with friends and with media figures were both positive predictors of materialism. The implications are discussed, with recommendations for further research.
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页码：213 / 227
页数：15
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