MATERIALISM AND SOCIAL CONSUMPTION

被引：128

作者：

Fitzmaurice, Julie ^{[1
]}

Comegys, Charles ^{[1
]}

机构：

[1] Merrimack Coll, Francis E Girard Sch Business & Int Commerce, Mkt, N Andover, MA 01845 USA

来源：

JOURNAL OF MARKETING THEORY AND PRACTICE | 2006年 / 14卷 / 04期

关键词：

D O I：

10.2753/MTP1069-6679140403

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The present study examines a psychological motivator and some behaviors of the materialist. In this study, we examine a motivator that is broader than status-social consumption motivation. Four hypotheses are proposed that link materialism to social consumption motivation, opinion leadership, time spent shopping, and spending. Data were gathered from 204 adults. The analysis showed that materialism correlated significantly with social consumption motivation and a mid-range level of opinion leadership, and was a significant and important predictor of time spent shopping and spending. Results suggest that materialists are sensitive to the social acceptability and communicative ability of products and brands.

引用

页码：287 / 299

页数：13

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