New marketing tools for water companies

被引:0
|
作者
Huberts, JPB
van Eekeren, MWM
Ernes, S
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中图分类号
TV21 [水资源调查与水利规划];
学科分类号
081501 ;
摘要
Dutch water companies are changing rapidly from technologically driven companies to market-oriented ones. Until recently, their technical orientation meant that their prime focus was the quality of their product: drinking water. This approach proved successful, because drinking water in the Netherlands ranks among the best in the world. However, for a modern water company, the customer must be the primary consideration.
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页码:493 / 496
页数:4
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