NEW FORMS IN MARKETING COMMUNICATION OF COMPANIES IN SLOVAKIA

被引：0
|
作者：
Grancicova, Katarina [1 ]
机构：
[1] Ekon Univ & Bratislave, Fak Podnikoveho Manazmentu, Katedra Podnikovohospodarska, Dolnozemska Cesta1-b, Bratislava 85235, Slovakia
来源：
AKTUALNE PROBLEMY PODNIKOVEJ SFERY 2015 | 2015年
关键词：
communication mix; internet; marketing; marketing communication; social media;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This text discusses current trends in the marketing communication of companies, with an emphasis on new forms and means of communication, as a result of development in information and communication technologies. Based on these trends and using data from a questionnaire survey, it then confronts and analyzes the quality of company marketing communication in Slovakia. The conclusion of the text summarizes the findings, suggest potential problems, as well as their possible solutions.
引用
收藏
页码：151 / 157
页数：7
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