New marketing tools for water companies

被引：0
|
作者：
Huberts, JPB
van Eekeren, MWM
Ernes, S
机构：
来源：
22ND INTERNATIONAL WATER SERVICES CONGRESS AND EXHIBITION | 2000年 / 18卷 / 1-2期
关键词：
D O I：
暂无
中图分类号：
TV21 [水资源调查与水利规划];
学科分类号：
081501 ;
摘要：
Dutch water companies are changing rapidly from technologically driven companies to market-oriented ones. Until recently, their technical orientation meant that their prime focus was the quality of their product: drinking water. This approach proved successful, because drinking water in the Netherlands ranks among the best in the world. However, for a modern water company, the customer must be the primary consideration.
引用
收藏
页码：493 / 496
页数：4
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