Self-congruity and destination choice

被引：208

作者：

Beerli, Asuncion ^{[1
]}

Diaz Meneses, Gonzalo ^{[1
]}

Moreno Gil, Sergio ^{[1
]}

机构：

[1] Las Palmas Gran Canaria Univ, Canary Islands 35017, Spain

来源：

ANNALS OF TOURISM RESEARCH | 2007年 / 34卷 / 03期

关键词：

self-congruity; destination image; self-concept; marketing; behavior; consumer behavior;

D O I：

10.1016/j.annals.2007.01.005

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The objective of this work is to clarify the role of self-congruity, understood as congruity between tourists' self-concept and the image of a destination, in their choice of it. The empirical research finds that the greater the agreement between a destination's image and one's self-concept, the greater the tendency for the tourist to visit that place. Moreover, self-congruity loses this determining power when one has already visited a place. The findings further suggest that the greater the tourist's involvement in leisure tourism, the greater its power to predict destination choice.

引用

页码：571 / 587

页数：17

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