Self-congruity and destination choice

被引：208
|
作者：
Beerli, Asuncion [1 ]
Diaz Meneses, Gonzalo [1 ]
Moreno Gil, Sergio [1 ]
机构：
[1] Las Palmas Gran Canaria Univ, Canary Islands 35017, Spain
来源：
ANNALS OF TOURISM RESEARCH | 2007年 / 34卷 / 03期
关键词：
self-congruity; destination image; self-concept; marketing; behavior; consumer behavior;
D O I：
10.1016/j.annals.2007.01.005
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The objective of this work is to clarify the role of self-congruity, understood as congruity between tourists' self-concept and the image of a destination, in their choice of it. The empirical research finds that the greater the agreement between a destination's image and one's self-concept, the greater the tendency for the tourist to visit that place. Moreover, self-congruity loses this determining power when one has already visited a place. The findings further suggest that the greater the tourist's involvement in leisure tourism, the greater its power to predict destination choice.
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页码：571 / 587
页数：17
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