Advancing marketing strategy research

被引：2

作者：

Palmatier, Robert W. ^{[1
]}

机构：

[1] Univ Washington, Michael G Foster Sch Business, PACCAR Hall,Box 353226, Seattle, WA 98195 USA

来源：

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE | 2018年 / 46卷 / 06期

关键词：

UNIVERSITY-RESEARCH CENTERS;

D O I：

10.1007/s11747-018-0595-4

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：983 / 986

页数：4

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