Research on Experiential Marketing Strategy in Corporate Websites

Experiential marketing is a popular marketing model for modern economics, which is also a useful tool for corporate website construction. Corporate websites are portal for internet marketing. However, nowadays there are many problems such as lack of website traffic, unsatisfied effect existing in majority of them. The paper analyzes key issues of these problems, which are overlooking users' demands and constructing websites without proper marketing theory. The paper provides a series of countermeasures to solve problems according to consumer demand-oriented concept and experiential marketing theory.