Research on the Innovative Strategy of Experiential Marketing in Community Banks against the Background of Internet Finance

The raise of the internet finance has a huge impact on the banking sector. Banks must change the management pattern and operation pattern; fully take the advantages of the internet to attract more customers. The customers experience is the most important factor that the bank should consider. Based on community banks as the research object, this paper discusses how to conduct experiential marketing against the background of the internet finance. Through the analysis of the current situation of the development of community banks and the characteristics of the experiential marketing, this paper puts forward the innovative strategy of experiential marketing in community banks in order to raise the overall service level.