Research on Internet marketing strategy

被引:0
|
作者
Chen, Xiaofang [1 ]
Zhou, Jin [1 ]
机构
[1] Wuhan Univ Technol, Sch Management, Wuhan 430070, Peoples R China
关键词
internet marketing strategy; virtual service;
D O I
暂无
中图分类号
F [经济];
学科分类号
02 ;
摘要
This paper probes the Internet marketing strategies of enterprises, resents the basic procedures of this new model of marketing and discusses the problems that remains to be solved in Internet marketing.
引用
收藏
页码:74 / 78
页数:5
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