Product Innovation on the Basis of Interface Management

It has been the history to understand the product innovation as the innovative activities of natural science and manufacturing technology, the impaction of management is considered much more in the area of product innovation. However, interface conflicts always exist in the process of product innovation management, the proper way to cope with this kind of issue could be implemented from the following aspects: (1) reducing sticky information and improving information symmetry; (2) requirements for the core person in different functional departments to understand the design concept, technique developmental routine, key techniques and links, key indicators of quality and function, customer requirements of target market; (3) weakening the differentiation of sub-project and strengthening the evaluation to the group of dub-project, so as to enhance the behavior coordination among different sub-project; (4) Probing the opening of corporate boundaries, and enhancing the communication and integration of product chain and supply chain.