CONSUMER UNDERSTANDING AND USE OF NUMERIC INFORMATION IN PRODUCT CLAIMS

被引：0
|
作者：
Sagara, Namika [1 ]
Peters, Ellen [2 ]
机构：
[1] Duke Univ, Durham, NC 27706 USA
[2] Decis Res, Chicago, IL USA
来源：
PROCEEDINGS OF THE 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE | 2015年
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
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页码：245 / 245
页数：1
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