CONSUMER UNDERSTANDING AND USE OF NUMERIC INFORMATION IN PRODUCT CLAIMS

被引：0

作者：

Sagara, Namika ^{[1
]}

Peters, Ellen ^{[2
]}

机构：

[1] Duke Univ, Durham, NC 27706 USA

[2] Decis Res, Chicago, IL USA

来源：

PROCEEDINGS OF THE 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE | 2015年

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：245 / 245

页数：1

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