CONSUMER UNDERSTANDING AND USE OF NUMERIC INFORMATION IN PRODUCT CLAIMS

被引：0
|
作者：
Sagara, Namika [1 ]
Peters, Ellen [2 ]
机构：
[1] Duke Univ, Durham, NC 27706 USA
[2] Decis Res, Chicago, IL USA
来源：
PROCEEDINGS OF THE 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE | 2015年
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：245 / 245
页数：1
相关论文
共 50 条
  • [1] Consumer understanding and use of health claims for foods
    Williams, P
    NUTRITION REVIEWS, 2005, 63 (07) : 256 - 264
  • [2] Understanding consumer responses to product risk information
    Cox, AD
    Cox, D
    Zimet, G
    JOURNAL OF MARKETING, 2006, 70 (01) : 79 - 91
  • [3] Consumer understanding of health claims
    Richardson, David
    ANNALS OF NUTRITION AND METABOLISM, 2007, 51 : 41 - 41
  • [4] Consumer understanding of health claims
    Richardson, David P.
    ANNALS OF NUTRITION AND METABOLISM, 2007, 51 : 94 - 94
  • [5] Determinants of consumer understanding of health claims
    Grunert, Klaus G.
    Scholderer, Joachim
    Rogeaux, Michel
    APPETITE, 2011, 56 (02) : 269 - 277
  • [6] CONSUMER RESPONSES TO ENVIRONMENTALLY BASED PRODUCT CLAIMS
    OLNEY, TJ
    BRYCE, W
    ADVANCES IN CONSUMER RESEARCH, 1991, 18 : 693 - 696
  • [7] Consumer Understanding of Product Names
    Weinrich, Ramona
    Nitzko, Sina
    Spiller, Achim
    Zuehlsdorf, Anke
    JOURNAL FUR VERBRAUCHERSCHUTZ UND LEBENSMITTELSICHERHEIT-JOURNAL OF CONSUMER PROTECTION AND FOOD SAFETY, 2015, 10 (01): : 13 - 22
  • [8] Consumer understanding of product lifetimes
    Cox, Jayne
    Griffith, Sarah
    Giorgi, Sara
    King, Geoff
    RESOURCES CONSERVATION AND RECYCLING, 2013, 79 : 21 - 29
  • [9] CONSUMER UNDERSTANDING AND USE OF FAT AND CHOLESTEROL INFORMATION ON FOOD LABELS
    REID, DJ
    HENDRICKS, SM
    CANADIAN JOURNAL OF PUBLIC HEALTH-REVUE CANADIENNE DE SANTE PUBLIQUE, 1994, 85 (05): : 334 - 337
  • [10] Understanding consumer information needs: The impact of polychronic time use
    Rutgers Univ, Camden, United States
    Telematics Inf, 2 (173-184):
12345