Product development proposal following the principles of circular economy: a case for a company in the Manaus industrial hub

This paper aims to develop a product where the concepts related to the Circular Economy has been applied in its development process. The application of the circular economy concept for a product project, in addition to the model-free application, aims to boost the optimization of goods flows, maximizing natural resources and minimizing waste production, while maintaining constant value creation, which moves the product from one chain to another, providing savings to the public sector through the management of this waste, as well as limiting the environmental impact and promoting social actions, from a financial point of view. Planning a product with the present Circular Economy principles has increased creativity and innovation to build new methods that can be applied since the planning stage until the final product comes into the market. (C) 2021 The Authors. Published by Elsevier B.V.