Back to the future! The importance of history in services marketing

被引：2
|
作者：
Russell-Bennett, Rebekah
Baron, Steve
机构：
[1] School of Advertising, Marketing and Public Relations, Queensland University of Technology, Brisbane
[2] University of Liverpool, Liverpool
来源：
JOURNAL OF SERVICES MARKETING | 2016年 / 30卷 / 01期
关键词：
EVOLUTION;
D O I：
10.1108/JSM-12-2015-0362
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
[No abstract available]
引用
收藏
页码：1 / +
页数：2
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