THE MARKETING OF FUNERAL SERVICES - PAST, PRESENT, AND FUTURE

被引：11
|
作者：
SCHWARTZ, ML
JOLSON, MA
LEE, RH
机构：
[1] UNIV MARYLAND,MKT,COLLEGE PK,MD 20742
[2] DELOITTE HASKINS & SELLS,HONOLULU,HI
来源：
BUSINESS HORIZONS | 1986年 / 29卷 / 02期
关键词：
D O I：
10.1016/0007-6813(86)90068-6
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：40 / 45
页数：6
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