Back to the future! The importance of history in services marketing

被引：2

作者：

Russell-Bennett, Rebekah

Baron, Steve

机构：

[1] School of Advertising, Marketing and Public Relations, Queensland University of Technology, Brisbane

[2] University of Liverpool, Liverpool

来源：

JOURNAL OF SERVICES MARKETING | 2016年 / 30卷 / 01期

关键词：

EVOLUTION;

D O I：

10.1108/JSM-12-2015-0362

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

[No abstract available]

引用

页码：1 / +

页数：2

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