Yealands Wine Group: Balancing Business and Sustainability

被引：0
|
作者：
Garnevska, Elena [1 ]
McLaren, Sarah [1 ]
Hiroki, Sayaka [1 ]
机构：
[1] Massey Univ, IAE, Palmerston North 4442, New Zealand
来源：
INTERNATIONAL FOOD AND AGRIBUSINESS MANAGEMENT REVIEW | 2014年 / 17卷 / 04期
关键词：
New Zealand (NZ) wine industry; environmental sustainability; wine sustainability; Yealands;
D O I：
暂无
中图分类号：
F3 [农业经济];
学科分类号：
0202 ; 020205 ; 1203 ;
摘要：
Yealands Wine Group is a young NZ wine company established in 2008, incorporating environmental sustainability as a core business principle from inception. In 2012, Yealands was the sixth largest wine company in NZ with sales of 750,000 cases. They achieved a significant growth in sales for a short period of time. However, the sales forecasted in the next few years are less optimistic. Can Yealands use sustainability to drive sales and growth?
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页码：237 / 257
页数：21
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