Knowledge Management in E-commerce: A Data Mining Perspective

To achieve knowledge management (KM), we need to integrate information system strategies with business strategies. The implementation of e-commerce provides conditions for KM of enterprises. This article suggests using data mining (DM) as a technique to support knowledge management in e-commerce. We discuss the process of knowledge management in e-commerce and present a reference model. A general architecture of collecting and mining data out of an e-commerce platform is designed to facilitate user discovering valuable knowledge. We detail the four functional modules, namely data collection, data preprocessing, pattern discovery, and knowledge analysis of the integrated architecture. Finally, some challenges in the process of implementing KM using data mining are summarized.