Analysis of the Status and Countermeasures of the Sports and Fitness Consumption of China's Urban Residents

The eighteenth CPC National Congress points out that we should take the urbanization as the driving force of the economic development in China in the new period, vigorously develop the undertakings of the physical culture and sports, enhance the sports consciousness of the urban residents in our country, guide our urban residents scientifically and effectively carry out sports and fitness, improve their levels of the fitness consumption, enhance the national physique and the comprehensive qualities, construct a beauty China, which are of great significance. Therefore, we must take present situation of the sports and fitness consumption of the urban residents in China as the basis, analyze the reasons, and conduct the targeted guidance and support, to ensure that China's urban residents have better working environments, and living conditions, and the better fitness habits, to continue to enhance our people's happiness indexes, and realize the beautiful Chinese Dream. With the rapid development of the social economy, people's sports and fitness consciousness strengthen gradually, and the sports are becoming more and more important in people's life. China attaches great importance to the development of the national sports, and in the international competitions, our country's sports are becoming more and more competitive. And at the same time, our country also pays enough attention to the development of the social supports, and initiates the national fitness movement. And at the same time, the country also inputs certain material and financial resources, and constructs the comprehensive sports facilities and community sports facilities for the residents, to provide conditions for the residents to do the physical exercises. In addition, the market operation of various domestic sports events also gradually begins to develop, which plays a very good role of publicity and guidance for our country to enhance the sport consciousness of the residents, to better do the exercises. But, we should see clearly that the sports consciousness of the residents in our country is not strong, and especially the current situation of the sports and fitness consumption is not optimistic. The proportion of the sports consumptions of the residents is still very low in the whole household consumption, which is not conducive to the development of China's future sports. Therefore, we should carefully analyze the current situation of the sports consumption of the urban residents in China, find out the reasons, and put forward the targeted strategies, to develop China's sports undertakings, promote the national sports consumption, enhance the national physical fitness, and promote the harmonious development of the society.