The Analysis of the Fitness Awareness and Current Sports Consumption of Qingdao Residents After the Beijing Olympic Games

After the 2008 Beijing Olympic Games, Qingdao, an Olympic city, with the huge influence of the Olympic Regatta, gives a better understanding to people about the concept of sports consumption. Growing people are loving sports and their fitness awareness is gradually improving. At the same time, Qingdao City's sports facilities are being constantly updated and reconstruction. Through a particular research concerning the stadium, gymnasium, sporting stores and all ages and groups, the project makes a reasonable evaluation about sports consumption under the condition of analyzing effective questionnaires. We come to a conclusion regarding the changing trend of the fitness awareness of whole people by analyzing many aspects, such as individual purchased sports equipment, sports clothing, the consumption of watching game and formalities of consumption, which provides a good foundation to improve the all-aspects fitness awareness and open the nationwide fitness activities[1].