Research on Intelligent Decision Support System for Automobile Marketing Based on Active Data Warehouses

被引：0
|
作者：
Tan Ying [1 ]
Huang Lan [1 ]
Zhou Chunguang [1 ]
Li Chunyi [1 ]
Sun Yingjuan [1 ]
机构：
[1] Jilin Univ, Coll Comp Sci & Technol, Changchun 130012, Peoples R China
来源：
PROCEEDINGS OF THE 6TH INTERNATIONAL CONFERENCE ON INNOVATION AND MANAGEMENT, VOLS I AND II | 2009年
关键词：
Active data warehouses (ADW); Intelligent decision support system (IDSS); Data mining (DM); On-line analytical processing (OLAP); Automobile marketing;
D O I：
暂无
中图分类号：
TP39 [计算机的应用];
学科分类号：
081203 ; 0835 ;
摘要：
Aiming at the objective requirements of automobile marketing, the architecture for intelligent decision support system based on active data warehouses is proposed in this paper, and the related technology of the system is discussed. Using business intelligence technology, the system integrates the existing data, and then makes the active data warehouses as the core, and combines with OLAP, large-scale data mining, computational intelligence and E-Commerce technologies, to provide information support for marketing decision process. Being flexible, open and intelligent, this system achieves a good effect in decision-making.
引用
收藏
页码：1399 / 1402
页数：4
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