Research on Intelligent Marketing System Based on Data Mining

Currently, the number of enterprise-data warehouse information categories is increasing exponentially, so how to obtain effective data to predict future market changes and to formulate correct marketing strategies by using latent value factors have become important determinants for future of enterprise development. The development of computer technology provides an effective platform for intelligent marketing. In this paper, a data mining based approach to the intelligent marketing system is studied. Firstly, the data mining technology is analyzed. On this basis, data warehouses are built, which lays the foundation for data mining. Afterwards, an intelligent marketing system is built upon data warehouses and data mining with tobacco marketing as an example, thus providing decision support for enterprise operations and promoting the development of effective marketing strategies.