Research on DSM based distribution marketing decision support system

DSM will be a routine job for the power company, however the exiting power marketing system can only do common transaction processing, and is lack of analysis on demand side management (DSM). So, this paper proposes to build a DSM oriented decision support system, first put forward a thought of building data warehouse and data mart based on the exiting transaction system, then design DSM subject for decision making, at the end of the paper, give an example to explain how to realize the subject through OLTP and data mining. This scheme can be used in the establishment of the distribution marketing decision support system for the power supply enterprises. Moreover it conforms to the request of constructing economy society.