Comprehensive evaluation of hotel loyalty program

被引：0
|
作者：
Zuo, L. [1 ]
Xiong, S. [2 ]
Iida, H. [1 ]
机构：
[1] Japan Adv Inst Sci & Technol, Sch Informat Sci, Nomi, Japan
[2] Huazhong Univ Sci & Technol, Sch Journalism & Informat Commun, Wuhan, Hubei, Peoples R China
来源：
BASIC & CLINICAL PHARMACOLOGY & TOXICOLOGY | 2018年 / 123卷
关键词：
D O I：
暂无
中图分类号：
R9 [药学];
学科分类号：
1007 ;
摘要：
112
引用
收藏
页码：65 / 66
页数：2
相关论文
共 50 条
  • [41] Effects of loyalty program rewards on store loyalty
    Meyer-Waarden, Lars
    JOURNAL OF RETAILING AND CONSUMER SERVICES, 2015, 24 : 22 - 32
  • [42] Consequences of customer loyalty to the loyalty program and to the company
    Heiner Evanschitzky
    B. Ramaseshan
    David M. Woisetschläger
    Verena Richelsen
    Markus Blut
    Christof Backhaus
    Journal of the Academy of Marketing Science, 2012, 40 : 625 - 638
  • [43] Consequences of customer loyalty to the loyalty program and to the company
    Evanschitzky, Heiner
    Ramaseshan, B.
    Woisetschlaeger, David M.
    Richelsen, Verena
    Blut, Markus
    Backhaus, Christof
    JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2012, 40 (05) : 625 - 638
  • [44] Customer Loyalty Program
    Amico, Brandon
    KENYON REVIEW, 2018, 40 (06): : 52 - 53
  • [45] Understanding Active Loyalty Behavior in Hotel Reward Programs Through Customers' Switching Costs and Perceived Program Value
    Xie, Karen Lijia
    Xiong, Lina
    Chen, Chih-Chien
    Hu, Clark
    JOURNAL OF TRAVEL & TOURISM MARKETING, 2015, 32 (03) : 308 - 324
  • [46] Effects of loyalty programs on value perception, program loyalty, and brand loyalty
    Youjae Yi
    Hoseong Jeon
    Journal of the Academy of Marketing Science, 2003, 31 : 229 - 240
  • [47] Effects of loyalty programs on value perception, program loyalty, and brand loyalty
    Yi, YJ
    Jeon, H
    JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2003, 31 (03) : 229 - 240
  • [48] Hotel Brand Loyalty-A Systematic Literature Review
    Gorska-Warsewicz, Hanna
    Kulykovets, Olena
    SUSTAINABILITY, 2020, 12 (12)
  • [49] Customer Satisfaction and Customer Loyalty towards the Green Hotel
    Li, Chi-Chen
    Chang, Tin-chang
    Chuang, Shu-Hui
    2016 13TH INTERNATIONAL CONFERENCE ON SERVICE SYSTEMS AND SERVICE MANAGEMENT, 2016,
  • [50] Hotel loyalty programs: how valuable is valuable enough?
    Xie, Lijia
    Chen, Chih-Chien
    INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT, 2014, 26 (01) : 107 - 129
12345