Do Effectuation Processes Shape the Relationship Between Product Diversification and Performance in New Ventures?

被引：86
|
作者：
Deligianni, Ioanna [1 ]
Voudouris, Irini [1 ]
Lioukas, Spyros [2 ]
机构：
[1] Athens Univ Econ & Business, Strategy & Entrepreneurship, Athens, Greece
[2] Athens Univ Econ & Business, Strategy, Athens, Greece
来源：
ENTREPRENEURSHIP THEORY AND PRACTICE | 2017年 / 41卷 / 03期
关键词：
CORPORATE DIVERSIFICATION; INTERNATIONAL DIVERSIFICATION; ENTREPRENEURIAL STRATEGIES; COMPETITIVE STRATEGY; CORE COMPETENCES; KNOWLEDGE; FIRM; INNOVATION; NETWORKS; CAPABILITIES;
D O I：
10.1111/etap.12210
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This study applies the lens of effectuation to product diversification and examines the moderating effects of effectuation processes on the relationship between diversification and performance in new ventures. Effectuation processes are conceptualized in terms of experimentation, affordable loss, flexibility, and pre-commitments. The findings indicate that, with the exception of affordable loss, effectuation processes exert a positive effect on the diversification-performance relationship. Theoretical and empirical implications are discussed.
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页码：349 / 377
页数：29
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