A MODEL OF FACTORS MODERATING THE RELATIONSHIP BETWEEN NEW PRODUCT DEVELOPMENT AND COMPANY PERFORMANCE

被引：2

作者：

Chen, Yung-Shuan ^{[1
]}

Chen, Chin-Chang ^{[1
]}

机构：

[1] Natl Yunlin Univ Sci & Technol, Dept Business Adm, Touliu 640, Yunlin, Taiwan

来源：

SOCIAL BEHAVIOR AND PERSONALITY | 2009年 / 37卷 / 08期

关键词：

new product development; strategy orientation; power structure; top management team commitment; social network; ORGANIZATIONAL PERFORMANCE; MARKET ORIENTATION; SMALL FIRMS; INNOVATION; DETERMINANTS;

D O I：

10.2224/sbp.2009.37.8.1043

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

What is the relationship between innovation and performance in a company? We argue that the effect of the extent of innovation engaged in by a company on the performance of that company is contingent upon the internal and external elements of the organization, namely, the company's strategy orientation, power structure, top management team commitment, and social network. Drawing on marketing, organizational theory, and strategy management perspective, we develop a conceptual model that shows how these key contingent factors moderate the relationship between innovation and performance, and formulate some research propositions for future study.

引用

页码：1043 / 1049

页数：7

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