EARLY WARNING SYSTEMS FOR STRATEGIC AND CRISIS MANAGEMENT

The external turbulent environment affects companies suddenly and from unexpected sources and it is very difficult to predict its gusts. This impacts cause failure to achieve strategic goals or crisis situations, and sometimes leads to dissolutions of the companies. This article presents the concept of early warning systems that can be an effective tool for early identification of especially soft and weak signals and symptoms of potentially threatening companies and the condition for their efficient operation. Author's research has shown that the concept of an early warning system is very little known or it is associated with technological systems. If the systems are introduced in companies, they are not usually complex and do not work with weak signals.