Happy Growers! Relationship Quality in the German Organic Apple Chain

被引：0

作者：

Zander, Katrin ^{[1
]}

Beske, Philip ^{[2
]}

机构：

[1] Thunen Inst Market Anal, D-38116 Braunschweig, Germany

[2] Univ Kassel, Dept Int Management, D-27213 Witzenhausen, Germany

来源：

INTERNATIONAL FOOD AND AGRIBUSINESS MANAGEMENT REVIEW | 2014年 / 17卷 / 03期

关键词：

Supply chain management; organic food and farming; competitive advantage; relational view; SUPPLY CHAIN; MANAGEMENT; COLLABORATION; PERFORMANCE; RESOURCES;

D O I：

暂无

中图分类号：

F3 [农业经济];

学科分类号：

0202 ; 020205 ; 1203 ;

摘要：

Relational factors between supply chain actors have been acknowledged to contribute significantly to competitiveness. With the example of the German market for organic apples the suitability of the concept of the Relational View for explaining competitiveness was investigated. Structured interviews were conducted with selected actors of the supply chain. Actors at all levels of the supply chain proved to be highly committed and described their business relations as satisfying and trustful. Strong vertical and horizontal collaboration was found. Thus, the Relational View proved to be highly suitable to explain competitiveness in the market for organic apples.

引用

页码：205 / 223

页数：19

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