INCORPORATING SOCIAL MARKETING INTO AN INTRODUCTORY MARKETING COURSE CURRICULUM: AN INTERDISCIPLINARY CASE STUDY

被引：0

作者：

McKay-Nesbitt, Jane ^{[1
]}

DeMoranville, Carol ^{[1
]}

机构：

[1] Bryant Univ, Smithfield, RI 02917 USA

来源：

PROCEEDINGS OF THE 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE | 2015年

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：205 / 205

页数：1

共 50 条

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[9] Digital and Social Media Marketing in Business Education: Implications for the Marketing Curriculum
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[J]. JOURNAL OF MARKETING EDUCATION, 2015, 37 (02) : 71 - 75
[10] Incorporating Photovoice in the Marketing Curriculum to Increase Cultural Competence
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[J]. JOURNAL OF MARKETING EDUCATION, 2020, 42 (01) : 76 - 86

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