Digital and Social Media Marketing in Business Education: Implications for the Marketing Curriculum

被引：38
|
作者：
Crittenden, Victoria [1 ]
Crittenden, William [2 ]
机构：
[1] Babson Coll, Babson Pk, MA 02457 USA
[2] Northeastern Univ, Boston, MA 02115 USA
来源：
JOURNAL OF MARKETING EDUCATION | 2015年 / 37卷 / 02期
关键词：
D O I：
10.1177/0273475315588111
中图分类号：
G40 [教育学];
学科分类号：
040101 ; 120403 ;
摘要：
[No abstract available]
引用
收藏
页码：71 / 75
页数：5
相关论文
共 50 条
  • [1] Digital and Social Media Marketing in Business Education: Implications for Student Engagement
    Crittenden, Victoria L.
    Crittenden, William F.
    [J]. JOURNAL OF MARKETING EDUCATION, 2015, 37 (03) : 131 - +
  • [2] Digital and social media marketing in global business environment
    Kim, Kyung Hoon
    [J]. JOURNAL OF BUSINESS RESEARCH, 2021, 131 : 627 - 629
  • [3] Marketing perceptions and business performance Implications for marketing education?
    Helgesen, Oyvind
    Nesset, Erik
    Voldsund, Terje
    [J]. MARKETING INTELLIGENCE & PLANNING, 2009, 27 (01) : 25 - 47
  • [4] Integrating Metrics Across the Marketing Curriculum: The Digital and Social Media Opportunity
    Spiller, Lisa
    Tuten, Tracy
    [J]. JOURNAL OF MARKETING EDUCATION, 2015, 37 (02) : 114 - 126
  • [5] Social Media and Marketing Education: A Review of Current Practices in Curriculum Development
    Brocato, E. Deanne
    White, Nathan James
    Bartkus, Kenneth
    Brocato, Ashley Ann
    [J]. JOURNAL OF MARKETING EDUCATION, 2015, 37 (02) : 76 - 87
  • [6] Mobile social media marketing: a new marketing channel among digital natives in higher education?
    Wong, Lai-Wan
    Tan, Garry Wei-Han
    Hew, Jun-Jie
    Ooi, Keng-Boon
    Leong, Lai-Ying
    [J]. JOURNAL OF MARKETING FOR HIGHER EDUCATION, 2022, 32 (01) : 113 - 137
  • [7] Digital wine marketing: Social media marketing for the wine industry
    Viana, Natalia Andrade
    [J]. 39TH WORLD CONGRESS OF VINE AND WINE, 2016, 7
  • [8] Social media analytics for business-to-business marketing
    Agnihotri, Raj
    Bakeshloo, Khashayar Afshar
    Mani, Sudha
    [J]. INDUSTRIAL MARKETING MANAGEMENT, 2023, 115 : 110 - 126
  • [9] Social Media In Higher Education For Marketing
    Celik, Sabahattin
    [J]. 3RD INTERNATIONAL CONFERENCE ON LIFELONG LEARNING AND LEADERSHIP FOR ALL (ICLEL 2017), 2017, : 1053 - 1057
  • [10] THE IMPACT OF DIGITAL MARKETING & SOCIAL MEDIA IN HIGHER EDUCATION MARKETING STRATEGIES. THE CASE OF KOSOVO.
    Sopa, Faton
    Kapoulas, Alexandros
    [J]. INNOVATION, ENTREPRENEURSHIP AND SUSTAINABLE VALUE CHAIN IN A DYNAMIC ENVIRONMENT, 2015, : 2754 - 2756
12345