INCORPORATING SOCIAL MARKETING INTO AN INTRODUCTORY MARKETING COURSE CURRICULUM: AN INTERDISCIPLINARY CASE STUDY

被引：0
|
作者：
McKay-Nesbitt, Jane [1 ]
DeMoranville, Carol [1 ]
机构：
[1] Bryant Univ, Smithfield, RI 02917 USA
来源：
PROCEEDINGS OF THE 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE | 2015年
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D O I：
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中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：205 / 205
页数：1
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