Analysis of the Diversification of Children's Illustration in the Design

Today, the children's illustrations that the artists design for the children are full recovering and have spread to the field of the modern design. In the aspect of the book binding design, the product design, and the plane advertisement design, the children's illustrations has become more and more popular. It is no longer exclusive to the children, but is the personality full of childlike by the pursuit of some young and fashionable people. The value it reflects has extended to many fields from the traditional "using the illustrations to make up for the contents which are difficult to express by the language". The traditional illustration is the picture used for the supplementary specification of the literal contents and the addition of the visual sense and artistic atmosphere of the texts while the reader is reading the books, is the pattern of manifestation of the painting art for the public to appreciate that the artists create especially for the readers. But in the field of the modern visual design, the illustration represents the forefront of the times beyond the language and the theme, which reflects the generalization of the visual communication, and can provide extremely diversified styles for the visual design, convey the core view of the visual design contents, manufacture the brand or the product differentiation, and highlight the personality characteristics of the commercial brand. The illustration itself has the commercial value and the commercial significance, and it is to achieve the transmission of the information, the publicity of the products, the promotion of the commodity business, and the shaping of the corporate images, and the means of other intents in the commercial activities with the intuitive visual images. In the modern design, the illustration has been applied to the print and the electronic media, product packaging, advertising and even clothing, diary, greeting cards and other forms. In the modern design many of the classic works that are known to every family have been involved in the elements of the illustration. The designers accurately show the contents of the illustrations, and perfectly combine it with the modern design elements together and give the new performance of the products. For example, the Jimmy illustration of the Hearttex tissues, the packaging of the illustrations of the HALLOKITTY forms and other elements have become the classics used in the designs. The following will talk about the specific performances of the illustration in the three aspects of the book design, packaging design and advertising design.