Analysis on the College Students' Ideological and Political Education Effectiveness under New Media Era

With the rapid development of modern information technology, based on the Internet, smart phones and other digital information transmission era of new media corresponding got rapid development, at the same time the new media affect the modern human life, work and study, and the contemporary college students is the focus group, use these new media resources. Therefore, in the ideological and political education in colleges and universities should make full use of new media resources, and correctly guide the contemporary college students' way of thinking, will be the perfect unifies in together and it gives full play to the educational function of university's ideology and politics education. This article mainly discusses the concept of new media and its transmission characteristics. The systematic comprehensively analyzes opportunities and challenges of the college students' ideological and political education under the new media era. Combining work reality, the ideological and political education workers think should make full use of new media.