Research on the Effectiveness of Improving Ideological and Political Education of College Students in the New Media Environment

Along with the development of Internet and digital information technology, new media technology plays an irreplaceable role in people's daily life. People live in new media environment all the time. Students as a major new media technology sought after, new media technology to bring them a variety of positive and negative effects. As the ideological and political education workers should fully aware of the impact of new media technology, and to recognize the difficulties and opportunities that the ideological and political education of college students to bring. Ideological education of college students can combine new media technology and create new ways of ideological and political education to improve the effectiveness of ideological and political education under the new situation. First of all, we have to know what the new media is, new media is a new form of media in recent years, relative to the press, outdoor, radio, TV four traditional sense of the media outside the "fifth media". The use of network technology, digital technology, through broadband, the Internet and other means to mobile phones and computers as the terminal for the relevant user to provide the required information. Ideological and political education in colleges and universities with the mobile phone, network, mobile TV, digital broadcasting and other new media technology are widely used, met with unprecedented challenges and opportunities. Because the emergence of new media, all kinds of information from overwhelming, more and more complex public opinion environment, college students lack the ability to judge independently, it is easy to fall into the trap of various information. The healthy growth of college students is related to the future development of China, so how to make students accept healthy and positive ideological and political education is the inevitable and serious challenge. We can fully tap the new media technology to bring the ideological and political education innovation, combined with the strengths of traditional ideological and political education, the development of ideological and political education of students of the new situation.