Research on New Carrier of College Students' Ideological and Political Education in the New Media Era

As a new and modern means of communication, new media, only a decade or so it has to use traditional media for decades or even centuries to have an audience, and continue to develop at an alarming rate. Currently, the new media have become the contemporary Chinese college students about the world's most important media forms, and their ideas have a broad and profound impact. Ideological and Political Educators should fully understand and grasp the new media to the ideological and political education has brought favorable opportunities, develop ideas, and strive to explore new ways and methods to carry out ideological and political education in the new media environment, thereby improving the ideological and political education effectiveness.