Brand names: detergents

被引：0
|
作者：
Pitiriciu, Silvia [1 ]
机构：
[1] Univ Din Craiova, Craiova, Romania
来源：
NAME AND NAMING: CONVENTIONAL / UNCONVENTIONAL IN ONOMASTICS | 2015年
关键词：
detergents; commercial; conventionally; lexis; names;
D O I：
暂无
中图分类号：
H0 [语言学];
学科分类号：
030303 ; 0501 ; 050102 ;
摘要：
Detergent names follow the model conventionally created in the onomastics of commercial products. More or less transparent but with certain expressiveness, the names created by the manufacturer suggest the high quality of the products in order to make the consumer purchase them. Detergent names are based on such variables as structure, semantics and origin. Many of them are compounds. Others are related to the metaphorical meaning of some elements of the common lexis, of Latin origin or proper names with biblical resonance.
引用
收藏
页码：800 / 805
页数：6
相关论文
共 50 条
  • [1] BRAND NAMES OR PROPER NAMES
    DANIEL, EE
    [J]. CANADIAN MEDICAL ASSOCIATION JOURNAL, 1964, 91 (21) : 1129 - &
  • [2] BRAND NAMES
    WISLICKI, L
    [J]. BRITISH MEDICAL JOURNAL, 1968, 2 (5604): : 562 - &
  • [3] Brand names
    Kessler, L
    [J]. JOURNAL OF THE AMERICAN DENTAL ASSOCIATION, 2004, 135 (07): : 854 - 854
  • [4] BRAND NAMES
    MARLER, EEJ
    [J]. LANCET, 1972, 2 (7780): : 757 - &
  • [5] BRAND NAMES
    BURNS, THS
    [J]. BRITISH MEDICAL JOURNAL, 1968, 2 (5598): : 175 - &
  • [6] BRAND NAMES
    不详
    [J]. BMJ-BRITISH MEDICAL JOURNAL, 1968, 1 (5595): : 781 - +
  • [7] Brand names
    Wald, A
    [J]. IEEE ENGINEERING IN MEDICINE AND BIOLOGY MAGAZINE, 1998, 17 (06): : 4 - 4
  • [8] Creating brand personality with brand names
    Klink, Richard R.
    Athaide, Gerard A.
    [J]. MARKETING LETTERS, 2012, 23 (01) : 109 - 117
  • [9] Creating brand personality with brand names
    Richard R. Klink
    Gerard A. Athaide
    [J]. Marketing Letters, 2012, 23 : 109 - 117
  • [10] THE ORIGIN OF BRAND NAMES
    EISIMINGER, S
    IDOL, JL
    [J]. AMERICAN SPEECH, 1984, 59 (03) : 211 - 217
12345