DECEPTION IN BRAND NAMES

被引：9
|
作者：
REECE, BB
DUCOFFE, RH
机构：
来源：
JOURNAL OF PUBLIC POLICY & MARKETING | 1987年 / 6卷
关键词：
D O I：
10.1177/074391568700600107
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：93 / 103
页数：11
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