DECEPTION IN BRAND NAMES

被引：9
|
作者：
REECE, BB
DUCOFFE, RH
机构：
来源：
JOURNAL OF PUBLIC POLICY & MARKETING | 1987年 / 6卷
关键词：
D O I：
10.1177/074391568700600107
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：93 / 103
页数：11
相关论文
共 50 条
  • [41] SOUND ADVICE ON BRAND NAMES
    VANDENBERGH, BG
    COLLINS, J
    SCHULTZ, M
    ADLER, K
    [J]. JOURNALISM QUARTERLY, 1984, 61 (04): : 835 - 840
  • [42] CUSTOMARY AND USUAL BRAND NAMES
    SPERBER, E
    [J]. NEW ENGLAND JOURNAL OF MEDICINE, 1969, 280 (08): : 450 - &
  • [43] Brand names: Analysis guidelines
    Felecan, Daiana
    [J]. NAME AND NAMING: CONVENTIONAL / UNCONVENTIONAL IN ONOMASTICS, 2015, : 17 - 24
  • [44] INFLUENCE OF BRAND NAMES ON ATTITUDES
    SIMON, MF
    [J]. JOURNAL OF ADVERTISING RESEARCH, 1970, 10 (03) : 28 - 30
  • [45] MEMORY STRUCTURE OF BRAND NAMES
    PARK, CW
    LAWSON, R
    MILBERG, S
    [J]. ADVANCES IN CONSUMER RESEARCH, 1989, 16 : 726 - 731
  • [46] Brand Names, Quality, and Price
    Wilcox, Clair
    [J]. ANNALS OF THE AMERICAN ACADEMY OF POLITICAL AND SOCIAL SCIENCE, 1934, 173 : 80 - 85
  • [47] BRAND NAMES IN HEADACHE RELIEF
    不详
    [J]. SOUTH AFRICAN MEDICAL JOURNAL, 1981, 60 (03): : 83 - 83
  • [48] Brand Suicide? Memory and Liking of Negative Brand Names
    Guest, Duncan
    Estes, Zachary
    Gibbert, Michael
    Mazursky, David
    [J]. PLOS ONE, 2016, 11 (03):
  • [49] Consonants in brand names influence brand gender perceptions
    Guevremont, Amelie
    Grohmann, Bianca
    [J]. EUROPEAN JOURNAL OF MARKETING, 2015, 49 (1-2) : 101 - 122
  • [50] My brand identity lies in the brand name: personified suggestive brand names
    Kara, Selcan
    Gunasti, Kunter
    Ross, William T., Jr.
    [J]. JOURNAL OF BRAND MANAGEMENT, 2020, 27 (05) : 607 - 621
12345