Brand names: detergents

被引:0
|
作者
Pitiriciu, Silvia [1 ]
机构
[1] Univ Din Craiova, Craiova, Romania
关键词
detergents; commercial; conventionally; lexis; names;
D O I
暂无
中图分类号
H0 [语言学];
学科分类号
030303 ; 0501 ; 050102 ;
摘要
Detergent names follow the model conventionally created in the onomastics of commercial products. More or less transparent but with certain expressiveness, the names created by the manufacturer suggest the high quality of the products in order to make the consumer purchase them. Detergent names are based on such variables as structure, semantics and origin. Many of them are compounds. Others are related to the metaphorical meaning of some elements of the common lexis, of Latin origin or proper names with biblical resonance.
引用
收藏
页码:800 / 805
页数:6
相关论文
共 50 条
  • [41] Brand names, shell games
    不详
    [J]. OIL & GAS JOURNAL, 2000, 98 (33) : 27 - 27
  • [42] Brand names and global positioning
    Ranchhod, Ashok
    Gurau, Calin
    Marandi, Ebi
    [J]. MARKETING INTELLIGENCE & PLANNING, 2011, 29 (04) : 353 - 365
  • [43] SOUND ADVICE ON BRAND NAMES
    VANDENBERGH, BG
    COLLINS, J
    SCHULTZ, M
    ADLER, K
    [J]. JOURNALISM QUARTERLY, 1984, 61 (04): : 835 - 840
  • [44] CUSTOMARY AND USUAL BRAND NAMES
    SPERBER, E
    [J]. NEW ENGLAND JOURNAL OF MEDICINE, 1969, 280 (08): : 450 - &
  • [45] INFLUENCE OF BRAND NAMES ON ATTITUDES
    SIMON, MF
    [J]. JOURNAL OF ADVERTISING RESEARCH, 1970, 10 (03) : 28 - 30
  • [46] Brand & trade names index
    [J]. EC M Electr Constr Maint, 8 (239):
  • [47] Brand names: Analysis guidelines
    Felecan, Daiana
    [J]. NAME AND NAMING: CONVENTIONAL / UNCONVENTIONAL IN ONOMASTICS, 2015, : 17 - 24
  • [48] Brand Names, Quality, and Price
    Wilcox, Clair
    [J]. ANNALS OF THE AMERICAN ACADEMY OF POLITICAL AND SOCIAL SCIENCE, 1934, 173 : 80 - 85
  • [49] MEMORY STRUCTURE OF BRAND NAMES
    PARK, CW
    LAWSON, R
    MILBERG, S
    [J]. ADVANCES IN CONSUMER RESEARCH, 1989, 16 : 726 - 731
  • [50] Reel brand names realign
    Anon
    [J]. Printing World, 1999, 268 (05):