Behavioral momentum is a useful metaphor reminding us that with constant conditions, ongoing behavior - in the form of response rate - would be expected to remain constant. But despite an impressive array of behavioral experiments, the concept has not yet been applied in a way that would make it useful as a general behavioral law.
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Univ Francisco Marroquin, Vicerrectora Int, Guatemala City, Guatemala
668 Villas Way 103, Auburn, AL 36830 USAUniv Francisco Marroquin, Vicerrectora Int, Guatemala City, Guatemala
Ealy, Lenore T.
Mendenhall, Allen
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Troy Univ, Sorrell Coll Business, John Robert Lewis Hall, Troy, AL 36081 USAUniv Francisco Marroquin, Vicerrectora Int, Guatemala City, Guatemala
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Univ Chicago, Booth Sch Business, Becker Ctr Chicago Price Theory, Chicago, IL 60637 USA
George Mason Univ, Fairfax, VA 22030 USAUniv Chicago, Booth Sch Business, Becker Ctr Chicago Price Theory, Chicago, IL 60637 USA