Business Model Innovation in Practice

被引：72
|
作者：
Euchner, Jim
Ganguly, Abhijit
机构：
[1] Cornell and Princeton Universities, Methodist University, United States
[2] Jadavpur University (India), India
[3] Tuck School of Business, Dartmouth, United States
来源：
RESEARCH-TECHNOLOGY MANAGEMENT | 2014年 / 57卷 / 06期
关键词：
Business model innovation; Adoption risks; Co-innovation risks; Business model canvas;
D O I：
10.5437/08956308X5706013
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Business model innovation is often the key to capturing value from innovation within corporations. Developing and implementing new business models in practice, however, is difficult and fraught with risk. This paper discusses a systematic approach to developing new business models and identifies concrete steps to reduce the risks associated with them. It draws on literature on elements of the process as well as experience developing and implementing new business models at Goodyear.
引用
收藏
页码：33 / 39
页数：7
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