The effect of personalisation on mailed questionnaire response rates

被引：0
|
作者：
Byrom, J [1 ]
Bennison, D [1 ]
机构：
[1] Manchester Metropolitan Univ, Manchester M15 6BH, Lancs, England
来源：
INTERNATIONAL JOURNAL OF MARKET RESEARCH | 2000年 / 42卷 / 03期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Personalisation has been cited as a means of improving mailed questionnaire response rates. In order to investigate this variable, a split-run test was performed on a survey mailed to retail location planning managers. One half of the sample received a questionnaire in a hand-written envelope with a standard postage stamp affixed, whilst the other half of the sample received the same questionnaire in a franked envelope with the addressee's details type-written. It was found that personalising mailing envelopes did not have a statistically significant impact on response rates.
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页码：357 / 358
页数：2
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