Study on the Social Responsibility of Media Enterprise for Enhancing Competitiveness

被引：0
|
作者：
Dai Yu [1 ]
Kang Canhua [1 ]
机构：
[1] Wuhan Univ Technol, Sch Econ, Wuhan 430070, Peoples R China
来源：
PROCEEDINGS OF THE 6TH INTERNATIONAL CONFERENCE ON INNOVATION AND MANAGEMENT, VOLS I AND II | 2009年
关键词：
Social responsibility; Media enterprise; Core competitiveness;
D O I：
暂无
中图分类号：
TP39 [计算机的应用];
学科分类号：
081203 ; 0835 ;
摘要：
Media enterprise is an important member of society and special business, and its operating characteristics determines that it should take more social responsibility. It's historical and realistic status also shows that it should make a commitment to set an example for social responsibility. Based on the social responsibility perspective for enhancing the competitiveness of China's media enterprise, this paper constructs the indicators and evaluation index systems of the social responsibility and the competitiveness of media enterprise, which is more relevant to strengthen the competitiveness of China's media enterprise in the industry upgrading.
引用
收藏
页码：2421 / 2426
页数：6
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