Study on the Social Responsibility of Media Enterprise for Enhancing Competitiveness

Media enterprise is an important member of society and special business, and its operating characteristics determines that it should take more social responsibility. It's historical and realistic status also shows that it should make a commitment to set an example for social responsibility. Based on the social responsibility perspective for enhancing the competitiveness of China's media enterprise, this paper constructs the indicators and evaluation index systems of the social responsibility and the competitiveness of media enterprise, which is more relevant to strengthen the competitiveness of China's media enterprise in the industry upgrading.